Led collaboration with product managers, engineers, and design teams to conceptualize and create innovative experiences for users.

Took ownership of significant and complex product areas, designing sophisticated interactions and interfaces.

Spearheaded design reviews and team-wide efforts to maintain and elevate product quality.

Innovated through self-directed exploration projects, resulting in a 23% reduction in experimental processing times.

Participated in user research and usability studies, refining designs based on A/B testing and qualitative insights.

Built and managed a Figma design system with 50+ components, reducing timelines by 25% and increasing efficiency by 30%.

Led AI/ML project design, cutting manual data tasks by 40% and improving issue resolution by 45%.

Streamlined user journeys and wireframes, reducing onboarding time by 30% through cross-team collaboration.

Conducted journey mapping of 5 key features and iterated designs from user insights to enhance product usability.

Reduced onboarding time by 30% and optimized workflows through strategic design and collaboration.

Led UX design for 3 B2C projects, increasing lead conversion by 80% and student engagement by 45%.

Improved the application conversion funnel, guiding 30,000 students to shop university accessories.

Conducted 12 user studies with Tobii Pro eye-tracking, capturing insights into digital interactions.

Analyzed 20 UX KPIs and micro-conversions to develop scalable designs for fine dining and university cafes.

Enhanced engagement and conversions through data-driven insights, boosting usability for over 30,000 users.

Applied heuristic evaluations to Bajaj Mall, proposing 20 key UX improvements that increased website

engagement time from 2 to 6 minutes for 3.2+ million EMI card users.

Boosted Net Promoter Score from 30 to 45 in 6 months by optimizing smart search, login journeys, and product pages.

Improved task completion rates by 40% through targeted UX enhancements, led in higher user retention and user satisfaction.

Increased design output by 30% by collaborating with designers from multiple business verticals, aligning efforts on a single main app.

Delivered 20 critical UX recommendations, achieving a 200% engagement time increase.

Revamped the B2B website and designed intuitive workflows, raising engagement by 215% and user retention by 150%. Created and optimized email templates for multiple digital channels, improving open rates by 130%.

Increased reach by 250%, engagement by 150%, and user base growth by 300% through viral B2C marketing strategies.